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Can policies shape personal values and beliefs? To examine, we exploit the staggered introduction of the faith-based initiatives across US states. Our difference-in-differences analysis reveals that the initiatives strengthened religiosity and conservative-religious social views, such as attitudes against homosexuals. The evidence points to causal effects; we find no systematic differences prior to implementation, results are robust to restricting comparison to contiguous counties and to conducting triple-differences estimation exploiting treatment heterogeneity. A key explanation, in line with standard models of religion and supported by data on nonprofit organizations, is that the initiatives facilitated the establishment of faith-based organizations.