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We study quality distortions when firms hold market power. We develop
a model allowing for flexible functional forms of demand in order to
extend Spence (1975)’s monopoly analysis to imperfect competition. We
show that quality distortions are determined by a competition effect
which captures the externality a firm exerts on its competitors when
raising both its price and its quality, in addition to Spence’s effect related
to the shape of total market demand. Our approach also allows us to
analyze the effects of commodity taxation and technology shocks on the
equilibrium allocation when firms compete in prices and qualities.