òòò½Íø Review
ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)
Is Reputation Good or Bad? An Experiment
òòò½Íø Review
vol. 100,
no. 5, December 2010
(pp. 2187–2204)
Abstract
We investigate the impact of reputation in a laboratory experiment. We do so by varying whether the past choices of a long-run player are observable by the short-run players. Our framework allows for reputation to have either a beneficial or a harmful effect on the long-run player. We find that reputation is seldom harmful and its beneficial effects are not as strong as theory suggests. When reputational concerns are at odds with other-regarding preferences, we find th latter overwhelm the former. (JEL C91, D12, D82, D83, Z13)Citation
Grosskopf, Brit, and Rajiv Sarin. 2010. "Is Reputation Good or Bad? An Experiment." òòò½Íø Review 100 (5): 2187–2204. DOI: 10.1257/aer.100.5.2187Additional Materials
JEL Classification
- C91 Design of Experiments: Laboratory, Individual
- D12 Consumer Economics: Empirical Analysis
- D82 Asymmetric and Private Information
- D83 Search; Learning; Information and Knowledge; Communication; Belief
- Z13 Economic Sociology; Economic Anthropology; Social and Economic Stratification