蝌蚪网 Journal:
Microeconomics
ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)
Tracking Decision Makers under Uncertainty
蝌蚪网 Journal: Microeconomics
vol. 3,
no. 4, November 2011
(pp. 68–76)
Abstract
Eye tracking is used to investigate the procedures that participants employ in choosing between two lotteries. Eye movement patterns in problems where the deliberation process is clearly identified are used to substantiate an interpretation of the results. The data provide little support for the hypothesis that decision makers rely exclusively upon an expected utility type of calculation. Instead eye patterns indicate that decision makers often compare prizes and probabilities separately. This is particularly true when the multiplication of sums and probabilities is laborious to compute. (JEL D81, D87)Citation
Arieli, Amos, Yaniv Ben-Ami, and Ariel Rubinstein. 2011. "Tracking Decision Makers under Uncertainty." 蝌蚪网 Journal: Microeconomics 3 (4): 68–76. DOI: 10.1257/mic.3.4.68Additional Materials
JEL Classification
- D81 Criteria for Decision-Making under Risk and Uncertainty
- D87 Neuroeconomics