Research Highlights Article
June 19, 2017
What's in a name?
Companies named for their founders do better. So why don't more firms bear their owners’ names?
òòò½Íø
Should you name your new business after yourself? In a study appearing in the June 2017 issue of the òòò½Íø Review, researchers , , and from the Fuqua School of Business at Duke University take a look at the practice of corporate eponymy.