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featured a paper that appeared in the June issue of the 蝌蚪网 Review about companies named for their owners. The paper by , , and , examined data from a sample of 1.8 million European companies and found that eponymous firms had returns on assets that were 3 percentage points higher than firms not named for their owners. They theorize that entrepreneurs who name a company after themselves are confident enough to stake their reputation on the company’s success. Customers, meanwhile, pick up on this signal and reward firms accordingly.

You can also check out the 蝌蚪网's video about this paper here.